How to Market to Gen Z: Authenticity, TikTok, and the End of Traditional Advertising
Old-style ads like TV commercials, pop-up banners, and loud sales messages no longer work the way they used to. Gen Z simply scrolls past them. They skip ads fast. They block what feels fake. And they trust people more than brands. That’s why many businesses struggle to connect, even when their products are good. Gen […]
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