Marketing Strategy: How Does the Implementation Fail?
Why is it that, despite a good marketing strategy, implementation is not getting off to a good start? Where to look? Contents Losing sight of the goal – the pain of transformationImpatience – lack of persistenceMonitoring is missingToo little activity – budget issueSpirit is lostUnsuitable service providersConclusionMy adviceLosing sight of the goal – the pain […]
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