The growth and development of social media have not only had an impact on our social lives but also in the business world today. With the fact that in everything we do we are always doing it in front of a screen, how then can we deny the fact that it has an impact on the business world. With the use of the internet which allows many people to connect, business has been able to sell their strategies this way and hence reaching many people. Through advertising, a business can reach many people worldwide and therefore attract many people and maybe even get new business acquaintances. However, we should not also ignore the fact that social media can also have negative impacts on business.
As you may already know, social media has had great positive impact on growth and development of many businesses. If you happen to talk to business people, they will tell you that there is quite a big difference in the way they run the business today and the way they used to years before social media had progressed. One way that it has impacted the improvement of business is through advanced business advertising. Business people can use social sites to market their services and goods. This benefits the business in that many people are on the social sites and there is no chance that they will miss the advert.
Another great way that helps business is the use of blogs. Many businesses are using blogs to reach out their customers as well as many others who use the social media. With the fact that blogs provide an interactive platform where customers can provide their views through commenting makes it easier for the business to understand their customers better. In this way, they are able to improve on the products or even increase the amount of the most wanted product in the market. It would be a fatal omission if we forgot to mention the online shopping sites that have further improved the impact on the business. This has made it possible for businesses to not only sell their products but also display the photos of those pictures. This makes it easy and possible for customers to have a clear idea of what they are purchasing. I addition to this it brings more people into business and thereof increasing the percentage of independent consumers.
Social media cannot lack a share of negative impacts on the business today. One of such negative effects is the fact that there is a possibility of accidentally realizing confidential information on the net. This might jeopardize the plans of the business. More to this, there is also a possibility of customers who are not contented with the services offered to spread their bad feeling to other customers. This, in turn, might call off many customers from your business. On the sites that allow instant messaging, workers who are unskilled might give wrong information to customers while chatting. As you can thereof see, as much as we embrace the social media, it is also important that you also be careful on how you use it on your business.