If you are doing business on eBay, your reputation is everything. You need to have positive feedbacks associated with your account. If you have a bad reputation, people won’t buy from you. It’s as simple as that. Here are 5 mistakes that will ruin your reputation as an eBay seller:
Not Offering A Money Back Guarantee For The Damaged Item
In the process of buying and selling online, there is a risk of damaged product received by your customers. If you can’t cover this risk by giving a guarantee to your customers, then you might end up having negative feedback on your eBay account.
For example, people buy a product for $100 from you, and when the product arrived in their home, they find that the product is badly damaged. The logical step they will take will be contacting you and demand an explanation. Then, they will ask for a refund. If you don’t comply, it might hurt your reputation badly on eBay.
It won’t usually happen, but when it happens, you should be ready to offer a money back guarantee for a damaged item in order to protect your reputation.
Misspelled/Bad Product Name In Your Listing
Remember that people search your item through eBay search form. If they can’t find the name of the product that they’re looking for in the search result, then you’ll be left behind.
Sellers usually don’t double-check when they list their items on eBay. The name of the product is important for you. If you have misspelled product names, people will consider you as an amateur seller. Your reputation will go down even before you start any transaction with your customers.
This is a small mistake that might ruin your reputation, but it’s worth to look for.
Stupid Terms Of Condition For Buyers
There are many sellers on eBay doing this. They put stupid terms of conditions for buyers in each of their listings. For instance, the rule that says: “buyers must have more than 15 positive feedbacks in order to purchase this item”.
Don’t be paranoid on eBay. Of course, there are some scammers out there, but they are a tiny minority. Chances are you won’t meet them at all. Even if you do, you can always report a dispute with eBay and your problem will likely be solved immediately.
Giving your buyers certain terms and conditions will keep your buyers away from you. They can’t trust you if you can’t trust them.
Setting The Price Too High
Buyers are not stupid, and there are way too many similar items that they will find on eBay at a lower price. If you set your price too high, either in the product price or shipping price, buyers won’t likely want to purchase from you. Additionally, they might not trust you at all.
Overpricing your product doesn’t work on eBay, even if your item is rare. Also, unreasonable shipping price will make your customers back off from you as far as possible.
Not Replying Customers’ Emails Quickly
Be quick in answering your customers’ emails. It is important for your reputation. If you ignore emails from your customers, they will have a difficult time trusting you. This is true especially if you are not providing prompt answers regarding problems that may arise during the transaction process.
Those are the mistakes that will ruin your reputation as an eBay seller. If you want to build a solid business on eBay, be sure to build a strong reputation there. Don’t let those mistakes ruin your business. Also trending these days is to hire a reputation management company that will consult on your existing business strategies and devise a new plan to ensure your Brand and Business is projected as a reputable identity on the Internet.